Major UK Commercial TV company
They’d been operating an ad scheduling solution for over a decade.
They wanted to find a way to better match ads (adverts) to the airtime slots between programmes. In the UK, ad buyers tend to define the audience (according to BARB types), timing (eg. weekend, weekday), position (e.g. before, during, or end of programme) and many other variables.
How well these variables are met is aggregated up into a metric of how well the customer’s need is satisfied. It tends to be the case that satisfaction and profit are inversely related. Given this TV company manages ad scheduling for 20+ channels which tend to be focused on different demographics and overall need about 300 million air slots to meet ad needs, scheduling is a very difficult problem to solve.
With the help of university research and a small, highly capable team, we replaced the original deterministic solution with one that provided a set of solutions on a sliding scale between satisfaction and revenue. Solutions on the spectrum were able to out-perform the old solution, while bringing high levels of choice.
Global Custody Bank
The Asset Servicing division provided highly tailored B2B wealth management services for its major banking clients to manage high net worth clients. After 12 years of operation, the business wanted to offer a new capability to its clients.
Having done a lot of successful work on the Asset Management side of the business, we were fortunate to be asked back to work on this re-platforming piece of work.
Working closely with the client and their existing off-shore development capability, our core team created the architecture and core framework and integrated it with the work from the offshore teams.
The platform needed to have a combination of CRM capabilities tightly linked to asset servicing capabilities such as lodging a wide range of customer’s existing assets, selling any that did not fit the required profile and re-investing to keep the portfolio balanced. The solution needed to ensure high levels of audit transparency by producing the requisite management accounting.
The solution was build as a rich web app as it needed to contain a lot of capability, aimed at expert users (in the B2B client call centre) but offer it in a rich framework which could launch very complex workflows.
The solution was successfully delivered and ran for several years.
Parsec Systems 